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"Before the 1931 introduction of the Coca-cola Santa Claus created by artist Haddon Sundblum, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.
Through the centuries, Santa Claus has been depicted as everything as a tall gaunt man to an elf. He has worn a bishop's robe and a Norse huntsman's animal skin. The modern-day Santa Claus is a combination of a number of the stories from a variety of countries.
From 1931 to 1964, Coca-cola advertising showed Santa delivering with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-cola advertising in magazines, store displays, billboards, posters, calenders and even plush dolls. Many of those items are popular collectibles."
http://www.thecoca-colacompany.com/heritage/cokelore_santa.html
Please don't feel disappointed after knowing this.
Merry Christmas!!!